Dallas, TX - It never fails - buy a car, take a trip, contract a service, and inevitably you’re inundated with lengthy, intrusive phone or e-mail surveys that leave you feeling frustrated. These surveys also tend to yield less than enviable results for the business utilizing them. Remember how excited you were the last time a company called to get “just a few minutes of your time in order to gather important feedback about your latest experience?” You likely weren’t that thrilled. In fact, you may have been downright annoyed, even affecting whether you bought from that company in the future.

Dallas-based roofing contractor Aspenmark Roofing & Solar is looking to make offering feedback fun for customers (you read that correctly) and alter the landscape when it comes to how the company engages homeowners who have secured the award-winning roofing contractor’s services. The game-changer? It’s called PulseM, a revolutionary new software from Dallas-based technology leader Speetra, and distributed by Diversity Resources Group.

Fast, Natural, Easy

PulseM’s cutting-edge customer engagement platform leverages the combined power of SMS alongside a patented speech technology to deliver a fast, natural experience for the customer. Since the engagement takes place on their mobile device, customers experience a fun (there’s that word again) interaction that can take less than 45 seconds to complete, boosting participation rates dramatically and providing a greater wealth of customer sentiment intelligence for the business.

“We’ve all experienced the scourge of endless survey requests for things we’ve bought. As a company, we found ourselves using the very strategy when engaging homeowners that annoy us most as consumers. With PulseM we saw an opportunity to change that dynamic. The platform has completely revolutionized the way we engage homeowners before, during, and after their experience,” said Aspenmark Founder and CEO Chris Zazo.

Let's Get Social

Aspenmark began rolling out PulseM to every homeowner looking for roof repair or replacement in May of 2016. The company is also leveraging PulseM’s ability to garner online/social media reviews to enhance its online reputation. With the simple tap of a button, customers can provide an online review of their experience from a list of online platforms such as Google, Yelp, or Facebook.

“Participation is up, we’re garnering more online reviews, which helps boost our online search rankings, and we're maintaining our reputation as a trailblazer in the roofing industry, which also helps us attract new homeowners,” Zazo went on to say.

About Aspenmark Roofing & Solar

Serving the Dallas/Fort Worth area since 2005, Aspenmark’s core business values are designed to provide an exceptional experience by delivering quality workmanship and unmatched value, before, during, and after the job, while offering the safest and cleanest job sites in the industry. The company is a GAF Master Elite contractor and winner of four consecutive GAF President’s Club awards for roofing excellence. Learn more at

About Diversity Resources Group

Diversity Resources Group is a nationally recognized MBE leader in delivering the latest cutting-edge technologies in commercial roofing, weather asset monitoring, and customer engagement. Their solutions are designed to not only keep clients competitive but on the leading edge of their business landscape, now and into the future. For more information about PulseM, and to try a free demo, visit